Let’s talk about something we didn’t see coming: Netflix, home of our binge-worthy shows, teaming up with Mind, the UK’s mental health charity, for a very interesting collab. Imagine owning actual props and outfits from shows like Stranger Things, Bridgerton, and Chicken Run – all while supporting mental health services. Can you imagine?

Yep, it’s happening…

Mind and Netflix are auctioning off over 3,500 props, with all the proceeds going to Mind.

This collab goes way beyond fundraising – it’s breaking down barriers and making conversations around mental health cool, accessible, and part of pop culture. Think about it: Netflix has a massive global audience, including loads of young people who may have never really engaged with mental health conversations before. Now, they’re not just watching their favourite shows; they’re contributing to real change by supporting mental health services. Whether you’re a Bridgerton lover bidding on a gown or a David Beckham fan hoping for a signed shirt, you’re part of a bigger movement.

1 in 4 people will experience a mental health problem of some kind each year in England. This collaboration is making mental health feel relatable and relevant, perhaps to an audience that never would have noticed before. It’s not some distant, clinical topic – it’s showing up in your favourite shows, it’s woven into your daily feed, and it’s in that Stranger Things jacket you could soon be wearing. It’s the perfect reminder that mental health is a part of everyone’s life – and this collaboration is making it easier than ever to talk about it.